E-commerce in the Netherlands: online export on Bol.com

In the Netherlands the most dominant platform is Bol.com. Originally an online bookshop, Bol.com now offers a broad range of products and has opened up for third-party sellers. Bol.com has around 8 million active users.

Exporteers.online can sell for you on Bol.com. We can sell any product such as electronics, cosmetics, household items, clothing etc that does not require verbal explanation, installation or servicing. Food products are not possible. Online sales works best for products between €20 and €200.


We have two levels in our service: dropshipping and local fulfillment.

Level 1: Dropshipping

Perfect for test marketing or small volumes, or for countries nearby

Online sales

Our preparations:

We translate your product descriptions and put them on Bol.com in the Netherlands


Our daily actions:

We answer questions in Dutch and forward you the orders for your products

Shipping your products

What you still need to do:

You send your products directly to the Dutch customers

Level 2: add Local fulfillment

For larger quantities or for countries further away

Fulfillment center

Our preparations:

We make arrangements with a Dutch fulfillment center and help to import your goods

Online sales order

Our daily actions:

Every order we forward to the fulfillment center, that will send the products to the buyer

International shipping

What you still need to do:

Keep sending us new stock regularly, based on our sales reports

Our pricing

Our fees for selling your products on Bol.com in the Netherlands are the following:

€ 500
to set up your sales and delivery process
€ 20
per product item that you want to add or change
12 %
of the sales with a minimum of
 € 20 per product item per month

The fees for any returns that we should handle are € 20 per shipment. To make a good calculation of all your costs, including shipping, duties and the fees that Bol.com charges, download our fees & taxes overview.

Not sure? Ask for our Online Market Scan!

Import requirements
Every product is unique and you need to know import regulations and demand for the Netherlands
online product positioning
Is there already competition? We list them and give you advice on positioning and pricing
Ecommerce product testing
Is your product the first of its kind? Then we estimate whether there will be demand at all, given the Dutch culture and habits.

We also look at import regulations and permissions that you should have in order to sell your product in the Netherlands. If you provide us with dimensions and weight, we look at warehousing and shipping costs and calculate the sales volume where you should switch from dropshipping to local fulfillment. This will give you all the info to decide.

The costs of an Online Market Scan for the Netherlands are € 500.