E-commerce in Japan: online export with Amazon.co.jp


Japan is currently one of the World’s fastest growing e-commerce markets. The country has 126 million inhabitants and over 80 million online shoppers, who buy for around 125 billion USD on retail sales. Three players dominate the market and have around 50% market share. Amazon.com is the biggest, with around 20%, Rakuten and Yahoo follow.

All websites are in Japanese, since English proficiency in Japan is moderate. This also means that if you want to sell your products to the Japanese customers, your descriptions should be in Japanese, and preferably you should also profile yourself as having an office in Japan. This way you will gain trust with the Japanese consumer

Exporteers.online can sell for you on Amazon.co.jp. We can sell any product such as electronics, cosmetics, household items, clothing etc that does not require verbal explanation, installation or servicing. Food products should have a long shelf live. Online sales works best for products between €20 and €200.

We have two levels in our service: dropshipping and local fulfillment.


Level 1: Dropshipping

Perfect for test marketing or small volumes, or for countries nearby

Online sales

Our preparations:

We translate your product descriptions and put them on Amazon.co.jp


Our daily actions:

We answer questions in Japanese and forward you the orders for your products

Shipping your products

What you still need to do:

You send your products directly to the Japanese customers

Level 2: add Local fulfillment

For larger quantities or for countries further away

Fulfillment center

Our preparations:

We make arrangements with a Japanese fulfillment center and help to import your goods

Online sales order

Our daily actions:

Every order we forward to the fulfillment center, that will send the products to the customer

International shipping

What you still need to do:

Keep sending us new stock regularly, based on our sales reports

Our pricing

Our fees for selling your products on Amazon.co.jp in the Japan are the following:

¥ 100,000
around € 780 / $ 850
to set up your sales and delivery process
¥ 2500
around € 19 / $ 22
per product item that you want to add or change
12 %
of the sales with a minimum of ¥ 2500 per product item per month

The fees for any returns that we must handle are ¥ 2500. To make a good calculation of all your costs, including shipping, duties and the fees that Amazon.co.jp charges, download our fees & taxes overview.

Not sure? Ask for our Online Market Scan!

Import requirements
Every product is unique and you need to know import regulations and demand for Japan
online product positioning
Is there already competition? We list them and give you advice on positioning and pricing
Ecommerce product testing
Is your product the first of its kind? Then we estimate whether there will be demand at all, given the Japanese culture and habits.

We also look at import regulations and permissions that you should have in order to sell your product in Japan. If you provide us with dimensions and weight, we look at warehousing and shipping costs and calculate the sales volume where you should switch from dropshipping to local fulfillment. This will give you all the info to decide.

The costs of an Online Market Scan for Japan are € 780.