E-commerce in Japan – sell on Amazon.co.jp

Japan is currently one of the World’s fastest growing e-commerce markets. The country has 126 million inhabitants and over 80 million online shoppers, who buy for around 125 billion USD on retail sales. Three players dominate the market and have around 50% market share. Amazon.com is the biggest, with around 20%, Rakuten and Yahoo follow.

All websites are in Japanese, since English proficiency in Japan is moderate. This also means that if you want to sell your products to the Japanese customers, your descriptions should be in Japanese, and preferably you should also profile yourself as having an office in Japan. This way you will gain trust with the Japanese consumer

Exporteers.online can sell your products on Amazon.co.jp.

Our local teams:

  • translate your product descriptions
  • keep in touch with your customers
  • and manage your logistic process.

We have two service levels: Dropshipping and Local Fulfillment

Level 1: Dropshipping

Perfect for test marketing or small volumes, or for countries nearby

Online sales
Our preparations:

We translate your product descriptions and put them on local e-commerce platforms

Our daily actions:

We answer questions and forward you the orders for your products

Shipping your products
What you still need to do:

You send your products directly to the international customers

Level 2: Local Fulfillment

For larger quantities or for countries further away

Fulfillment center
Our preparations:

We make arrangements with a local fulfillment center and help to import your goods

Online sales order
Our daily actions:

Every order we forward to the fulfillment center, that will send the products to the customer

International shipping
What you still need to do:

Keep sending us new stock regularly, based on our sales reports

Our pricing

Our fees for selling your products on Amazon.co.jp in Japan are the following:

¥ 100,000
around € 780 / $ 850
to set up your sales and delivery process
¥ 2,500
around € 19 / $ 22
per product item that you want to add or change
12 %
of the sales with a minimum of ¥ 2,500 per product item per month

Not sure? Order our Online Market Scan!

Import requirements

Every product is unique and import regulations and demand may differ per country

online product positioning

Is there already competition? We list them and give you advice on positioning and pricing

Ecommerce product testing

Is your product the first of its kind? Then we estimate whether there will be demand at all, given the culture and local habits.


We also look at import regulations and permissions that you should have in order to sell your product on that market. If you provide us with dimensions and weight, we look at warehousing and shipping costs and calculate the sales volume where you should switch from dropshipping to local fulfillment. This will give you all the info to decide.

The costs of an Online Market Scan for Japan are € 780.